London
Typeface
Typefaces often function akin to trademarks, embodying distinct emotions and serving diverse purposes in communication. Developing a typeface aligned with your brand offers numerous advantages. It reinforces your branding strategy by ensuring consistency in customer interactions, fostering a sense of trust and professionalism crucial for customer satisfaction and loyalty. As a component of our WeCanType training program, we've crafted a collection of typefaces inspired by London. The London typeface encapsulates the city's diversity and distinctiveness, reflecting its essence in design.
Our exploration of London on foot has granted us the opportunity to view the city from various angles. Capturing the essence of its diversity, its inhabitants, and the liberating sense it imparts was paramount to our success.
During our wanderings, we observed the distinct cracks in the pavement slabs, initially appearing as mere forms. Intrigued, we embarked on a journey spanning over 100 kilometers to meticulously collect them all.
Concept
